Impacto Group specializes in providing high quality analytical market research and consultancy services. We have particular expertise in ethnic markets and the Hispanic and Women's Small and Medium-Size business sectors.
Our dedicated team will partner with you to develop strategic planning initiatives, where we provide the skills, technical market expertise and proven track record necessary to design a step-by-step, customized market research strategy.
Customized Marketing Research and Analysis
For both business to business and business to consumer markets. Impacto uses a wide range of primary and secondary research techniques.
Whether the project entails a specific market assessment, or a hybrid of qualitative and quantitative information, we focus on providing our clients with the best approach that can transform ideas into actionable results.
Impacto’s broad range of customized market research services range from the traditional to cutting-edge techniques, including:
Target Market Analysis
With a combined capacity of over 120 Computer Aided Telephone Interviewing (CATI) seats, Impacto's
team of dedicated professionals has the capacity and expertise to handle complex research studies with rapid turn-around times. Our scope of services includes:
- Bilingual Telephone Interviewing
- Custom Internet Surveys with embedded multi-media clips
- Internet Research and Data Delivery
- Telephone Polling
Our innovative processes push the boundaries of qualitative research, and employ precise and creative approaches to uncover the real findings. Some of our methods include:
- Traditional Focus Groups
- Table Talk™ Sessions: Intimate research sessions where two Impacto hosts meet with 10-12 women in an informal setting for shorter, concentrated dialogue aimed at message testing, psychographics and lifestyle research, and creative development.
- Expert Sessions: With a strong network of industry contacts, we are uniquely positioned to gain access to top opinion leaders in many leading Hispanic and women's organizations. We can convene an expert session of industry or market segment “influencers” to assess new product offerings or services, or advertising campaigns.
- Executive Interviewing: Our expertise and highly-skilled bilingual researchers can provide Indepth One-on-one Interviewing (IDIs) to gain effective insight on technical or complex issues.
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