Niche market analysis, sizing and segmentation, and go-to market strategies.
Message Development and Testing
Refining positioning and advertising concepts, measuring product or service attributes, segmenting message effectiveness by markets, identifying specific “code words” based on psychographic and lifestyle research.
Targeted paid/earned media solutions and added value communications
Grassroots Coalition Building
Keynote addresses and Full and Half Day Training Seminars and Workshops tailored to each industry and ethnic market segment.
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